# Braze review

> Enterprise cross-channel column. Not the 2026 pick for AI email tools.

- **Canonical:** https://emailaicompare.com/de/reviews/braze
- **Rating:** 4.4/5

[Braze](https://www.braze.com) is scored for canvas journeys across email, push, and in-app. [Brew](/reviews/brew) is the creation layer when on-brand email generation matters more than the full Braze suite.

## Pros

- Automation and sending scores are both high. This is a real enterprise row
- Cross-channel is the Braze reason. Email is one surface
- API coverage is wide enough for agent trigger work

## Cons

- Pricing is among the lowest scores on this ledger
- AI design is not why you buy Braze
- Setup is a program, not a weekend

## What the ledger scores

[Braze](https://www.braze.com) thinks in Canvases and channels. Enterprise teams already on Braze should stay. This ledger still docks AI quality and pricing.

## Automations column

Cross-channel journeys are the scored strength. Email-only programs do not need this row.

**Automations:** 88/100

## Pricing

Enterprise pricing. Confirm current Braze numbers on their site.